The challenge: Content demand was rising. Timelines were tight. Quality and consistency had to stay high.

We needed a smarter, faster, more innovative way to produce content, without losing brand voice or creativity.

My role: I led the initiative from the ground up, becoming the first team to operationalize AI to streamline day to day business activities.

Specifically, I: 

• Identified the strategic need for enhanced AI integration and worked cross-functionally to equip my team with tools
  
• Identified and mentored a direct report to step into an AI lead role
• Directed and oversaw creation of the AI Copywriting Toolkit
  
• Directed and oversaw an AI educational series to effectively train my team 
  
• Built and implemented a new AI-enabled copywriting process
  
• Led change management and adoption
• Partnered cross-functionally to align AI efforts throughout the organization

Improving Efficiency & Content Quality

• A full AI Copywriting Toolkit
  • Ethical & brand-safe usage guidelines
  • Prompt libraries & frameworks
  • Voice alignment + E-E-A-T standards
  • Workflow integration plan
  • Review + QA guardrails
• Provided 1:1 coaching
  • Encouraged experimentation
  • Created feedback loops for continuous improvement

The result? A team that felt empowered versus threatened.

• 25% reduction in writing time
  Improved content quality and consistency
• Faster turnaround across channels
• Higher team adoption and efficiency
• Stronger alignment with SEO and brand voice
• Positioned the company as an early AI leader in the travel/hospitality industry

I modernize teams, facilitate team member growth, integrate innovation, and deliver measurable efficiency and excellence.