The Challenge: Answer the question, “Do people like me buy timeshare?” for skeptical prospects.

The brand needed to:

• Build trust
• Show real owner stories
• Humanize the membership experience
• Drive interest and conversions — on a tiny budget
  

I led the (pre-expansion) Explorer program and served as the strategic driver behind the integrated campaign.

Specifically, I:

• Sold the vision internally
  
• Marketed Explorer content to channel owners
  
• Unified teams across content, social, email, audio, and digital magazine
  
• Ensured storytelling consistency
  
• Drove amplification across channels
  

Other teams executed touchpoints, but I made the campaign possible.

The answer? Multi-channel execution. 

1. Blog (Long-Form Stories)
Real owner stories + expert advice

2. Short-Form Social + UGC Photos
Authentic moments + shareable content

3. Nano Influencer UGC Video
Peer-to-peer credibility

4. Digital Magazine (Audio Feature)
Rich storytelling, high engagement

5. Email to 16M+ prospects
Mass reach + strategic segmentation

• 4,393 landing page visits
• 87,501 unique blog views
• Avg. 00:2:23 time on page

• 20,796 reach
• 98 engagements
• 188 clicks to HGV.com

• 5,431 reach
• 61 engagements

• Ranked #2 in top content that cycle
• 5,544 visitors
• 7,214 pageviews
• High dwell time, high trust, high influence.

Audience: 16.3M prospects

• 30.44% open rate (massive for unengaged list)
• 41,987 pageviews
• 9,446 new users
• 1.63 pages/session

Email alone outperformed most full campaigns.

Total Annual Budget: $1,500

And we delivered:

• 6M+ reach
• 90K+ content views
• Cross-channel engagement
• Industry award

I build cross-functional alignment, scale the idea, and drive results with minimal resources.